The Nashi Argan project, designed by Studio 63, interprets the brand’s identity through a warm, natural, and contemporary architectural language. The concept is based on a harmonious balance of authentic materials, essential geometries, and a color palette inspired by the tones of argan and North African landscapes, creating an immersive environment that communicates well-being, care, and quality.
Spaces are organized as a sensory journey: textured surfaces, soft lighting, and handcrafted details guide visitors through the discovery of the products, highlighted by linear displays and clean design that leaves room for the brand narrative. Warm wood textures, combined with contemporary finishes and metallic touches, create a sophisticated and enveloping atmosphere where every element is designed to evoke naturalness and authenticity.
In this project, Fiandre Hq Resin Maximum surfaces are used on the floors, combining a material and contemporary aesthetic with high technical performance: durability, ease of maintenance, and harmony with the overall design reinforce the brand image.
Studio 63 thus reinterprets the Nashi Argan retail experience in an elegant and modern way, transforming the store into a place where aesthetics, functionality, and storytelling meet, allowing the customer to experience a moment of well-being that reflects the brand’s essence.
Photo: (c) Lorenzo Gaioni
